The Swimsuit that stays in place – ZwimZuit

The weather is hitting temperatures that we all adore. Summer wardrobe is now replacing the winter knits. While swimwear and sportswear is becoming the new hybrid fashion trend.

ZwimZuit is a new bikini line for the active woman. Founded last year by a 76 year old woman. Retirement and two bouts of cancer were not going to stop Cherry Harker from continuing on her entrepreneurial journey.

Holidaying in the South of France in the late 50’s and 60’s. With icons such as Grace Kelly, Brigitte Bardot and also Christine Keeler. Harker is always wearing a bikini. That was until she took part in a sporting activity and was trying to save herself from embarrassment. When her bikini top slipped a few inches to low.

With ‘Fitcations’ being the ’in’ thing this year, as well as the massive boom in the fitness industry. Active girls are going to need more support from their swimwear than that from the era of high glamour.

Made from a specialist neoprene material (rubber resemblance) that helps everything stay in place. So when your beach yoga session comes to a close, you will not be facing an awkward wardrobe malfunction.

Seeing plenty of swimwear brands across her time, Cherry and her designer daughter Tamarisk, created a line. Flattering, stylish and gives women the confidence. Pieces that will stay in place when waterskiing or simply frolicking in the sea.

‘The bikinis of yesteryear were for posing. The expensive French ones were made out of cotton with elastic, making them pretty unstable. I’ve always had this idea of wanting to do these bikinis and I think today’s sporty girl wants something that she can go out and perform in, without worrying her bikini bottoms are going to fall off or her straps slip down.With my range it’s about having the right cut combined with the neoprene material, it holds everything in place but it’s still comfortable. The high quality neoprene dries very quickly and it’s not going to let you down if you’re waterskiing, paddleboarding, surfing, anything like that.” – Cherry Harker

Made in Britain and exclusively sold online.

A swimsuit that will stay up and save you from any awkward moments. Active, beach babes, the ZwimZuit is for you, stylish, comfortable and ready for action!