Max Mara is known for their incredible coats and in celebration of Max Mara’s 10th anniversary of the ‘Teddy Bear Coat’, Harrods opened a pop-up space dedicated to the brand – running until 14 November 2023. And with Christmas on the way, why not splurge on yourself or loved ones and gift them the ultimate coat of the season. From special-edition products such as the ‘Sparkling Teddy Bear Icon Coat’ in camel and white adorned with rhinestones to fluffy Teddy accessories and something special for kids aged 6-10. Here are some of our favourite pieces to grab for the party season or gift yourself or your little one this Christmas
Teddy Bear Icon Coat
This icon coat is a special alpaca wool texture on a silk base, created using sophisticated technology developed by the creative team with an Italian supplier, capable of producing unique faux fur. The coat’s abundant volume is a celebration of the opulent extravagance of this fabric.
Teddy Bear Coat
Another update to the classic Icon silhouette with a hood and shawl lapels, both of which exude a languid, relaxed feel that expertly complements its cuddly exterior.
Teddy fabric biker jacket
Camel biker jacket made of the iconic camel-colour Teddy fabric on a silk base. The style features a wide lapel collar, long sleeves and welt pockets. Finished with side straps at the hem. Lined. Double-breasted fastening with buttons.
Wool-Silk Teddy Poncho
A playful twist on its usual tailored offerings in the form of the Teddy poncho. An exquisitely luxurious blend of wool and silk comes together to create a soft and fluffy piece that maintains cape-like elegance with a relaxed fit and short sleeves.
Crystal-Embellished Teddy Bear Icon Coat
Max Mara updates the classic by adding shimmering crystals to its iconic Teddy Bear silhouette. This icon coat offers cocooning warmth in a plush blend of camel shearling and silk – studded with dazzling crystals. This coveted piece creates oversized volume in a dense faux shearling finish, complemented by wide notched lapels for sartorial flair.
MAX MARA KIDS
Teddy Bear Coat (6-10 Years)
A different kind of teddy bear to love to see your little one through winter year after year. It’s this same product that the label’s Kids line revolves around, with the sized-down iteration of the Teddy Bear coat bound to delight any child.
Credit: Max Mara and Harrods
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